Latest Press Releases


Atlanta, Indiana - Beck’s is pleased to announce the winner of their 2020 Freedom International Sweepstakes is Jim and Ann Stammen of Fort Recovery, Ohio. They received the keys to a 2019 Polaris General and Load Trail Trailer on October 26, 2020.


Atlanta, Indiana – During the 2019 World Forage Analysis Superbowl at the World Dairy Expo in Madison, Wisc., Beck’s CavalryDQ Alfalfa earned second-place honors in the dairy hay category and fifth place in the commercial hay category.


Join Beck's At The Farm Progress Show in Decatur, Illinois.

Beck's Celebrates 70 Year Anniversary

July 5, 2006

Beck's Superior Hybrids is celebrating 70 years of providing quality seed products as an independent, family-owned business headquartered in Atlanta, IN. Beck's market area includes Indiana, Eastern Illinois, Western Ohio, Southern Michigan and Western Kentucky. The Beck family farm has been owned and operated by the same family for over 100 years.

In 1901, Lawrence Beck purchased the 80 acre farm in Hamilton County which is the current location of Beck's Hybrids facilities. Then in 1937, he and his son, Francis, each planted a three-acre allotment of hybrid parent seed corn offered by the Purdue Botany Department. They planted the crop with a two-row, horse-drawn planter and harvested it by hand. This six-acre plot became the first crop of Beck's Superior Hybrids.

In 1964, Sonny and his wife, Glendia, joined Francis and Pauline in the established Beck family business. Today, their children and spouses actively participate in the company. Scott Beck serves the company as Vice President, Tony Beck serves as the Production Manager, and Todd Marschand (brother-in-law) serves as the Facility Manager.

Sonny Beck, President, has continued the Beck's legacy using two principles of operation which will not be compromised. Sonny explains, "The first is that Beck's will remain a family-owned, independent seed company. The second is that Beck's will provide their customers with the best in seed quality, field performance, and service".

Scott Beck, Vice President, describes Beck's future with enthusiasm. "I am very excited about Beck's future. Our family and employees are dedicated to continuing to provide the best in seed technology and genetics for growers in our marketing area. We work hard at this everyday. We believe that our regional research focus allows us to select unique products that work best in the areas where our customers farm. We are not limited to having to select a product because it is more adapted to a broader geography to meet larger corporate needs. In addition, we can provide our customers the best in technology and genetics when we access them from numerous sources. Companies who have sold their brands may be limiting their customers from long-term access to some really good technologies and genetics coming in the future. The biotech revolution is still in its infancy, and we believe it is a very positive thing for our customers that we continue to give them access to the broad diversity of traits and genetics like we have done in the past. We are passionate about remaining a family-owned, independent company."

Becks will celebrate their 70th Anniversary at their Becknology™ Days held August 24th, 25th, and 26th at their central Indiana location.