August 3, 2015

Atlanta, Indiana – Beck’s, the largest family-owned retail seed company in the United States, is proud to announce a partnership with the country music band, The Henningsens, on their latest single “Why I Farm”. Beck’s Why I Farm Movement has inspired thousands, including The Henningsens, with its mission to honor the American farmer. As a way to thank farmers, Beck’s is sponsoring free downloads of “Why I Farm” for a limited time to those that support the Why I Farm Movement.

“We’re thrilled to continue honoring the American farmer through this unique relationship,” said Scott Beck, president of Beck’s. “As a seventh-generation Illinois farm family, The Henningsens background allows the group to vividly tell the story of the American farmer in a unique way, through lyrics. It’s not only their personal experiences, but those of every farmer.”

                        

Since 2013, Beck’s Why I Farm movement has honored 20 farmers by sharing their personal, heartfelt stories of dedication, passion and triumph. Reaching more than 2.7 million people, Beck’s Why I Farm movement has gained fans and followers from across the globe.

The Henningsens are a country music trio consisting of Brian Henningsen (bass, guitar and vocals), his son Aaron (guitar and vocals), and daughter Clara (lead vocals and guitar). The trio debuted with a self-titled EP album that included hit, “American Beautiful” in 2013 after touring with Brad Paisley and writing “You Lie” and “All Your Life” for The Band Perry.

“People don’t realize the time, heartache, energy, money, and most of all the risk it takes to bring food to your grocery store,” said Brian Henningsen, of The Henningsens. “We hope this song will help bring that image to life for consumers.”

In addition, Beck’s and The Henningsens have scheduled six live concerts around the Midwest as part of the Why I Farm Mini-Tour.

• Illinois State Fair | August 17, 2015 at 12:00 p.m. | Farm Bureau Stage
• Indiana State Fair | August 21, 2015 at 8:00 p.m. | Hank FM Free Stage
• Becknology™ Days | August 28- 29 | President’s Message at Beck’s headquarters
• Farm Progress Show | September 1-2 | 1:00 p.m. each day | Beck’s Booth 2061 at the corner of West Progress  Avenue and Iowa Progress Street
• National FFA Convention | October 29 at 1:00 p.m. | Talent Stage
• Ohio Young Ag Professionals Conference | January 29 at 9:00 p.m.

For your free download of the “Why I Farm” song, a behind-the-scenes look at the recording of the “Why I Farm” song, upcoming concert information, and additional information about the Why I Farm movement, visit www.whyifarm.com.

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About Beck’s
Beck’s is a family-owned and operated seed company that serves farmers in Indiana, Illinois, Ohio, Michigan, Kentucky, Tennessee, Iowa, Missouri and Wisconsin. According to a recent media survey, Beck’s ranks as the sixth largest seed company in the United States and the only one in the top six that is family-owned, making Beck’s the largest retail, family-owned seed company in the United States. To learn more about Beck’s, please visit www.beckshybrids.com. Follow Beck’s on Twitter at www.twitter.com/BecksHybrids, like Beck’s on Facebook at www.facebook.com/BecksHybrids, or visit the Beck’s Blog at www.beckshybrids.com/blog.

About The Henningsens
A family band consisting of Clara Henningsen (lead vocals, guitar), Aaron Henningsen (guitar, vocals), and their father Brian Henningsen (bass, guitar, vocals), The Henningsens released their self-titled digital debut EP in 2013, showcasing a sound that is fresh, vibrant, and uniquely their own, with Clara’s expressive vocals center stage, together with gorgeous family harmonies and vivid, compelling songcraft, including their Top 15 debut hit, “American Beautiful,” and the gorgeous follow-up single, “I Miss You.”

Becknology is a registered trademark of Beck’s Superior Hybrids Inc.