Published on Monday, February 22, 2016
Many times when talking with farmers I hear a common message, “corn is corn”. Is that really true?
Hi, I am Dr. Kevin Cavanaugh, the director of research here at Beck’s. I’d like to welcome you back to our Beck’s Research: Myth Busters blog series. Last week, our research manager, Curtis busted the myth that Beck’s isn’t a research and development company. (Click here to read his blog.)
Today, I would like to continue the myth busting and focus on a question I often get from farmers. Don’t all corn seed companies sell the same hybrids anyway? Let’s debunk this myth.
MYTH: "Beck’s has the same hybrids as other seed companies."
BUSTED: As Curtis mentioned last week, Beck’s is able to source genetics from many different genetic suppliers. In fact, we source from more genetic suppliers than any other company in the U.S. In addition to that, we also have our own proprietary corn breeding program that is a rich source of elite hybrids for Beck’s lineup. This means that we have the opportunity to sell more of a diverse group of hybrids than anyone else.
One way we do this is through a multi-brand strategy. We sell the Beck’s Brand, the XL® Brand, and Phoenix® Brand products. The reason for offering several brands is to create even more choices of genetics for our customers. Within the Beck’s brand, we are able to combine our own elite, proprietary germplasm with the high-quality germplasm and traits from other suppliers to create unique products.
The XL brand is exclusively distributed by Beck’s and includes genetics from DuPont Pioneer as well as a “one of a kind” research agreement where we cross DuPont Pioneer genetics with Beck’s genetics to create very unique hybrids with high-end performance. Beck’s is the only company with this exclusive agreement.
We also source genetics and traits from Syngenta, and have access to a unique type of genetics through the Phoenix brand. The Phoenix brand utilizes an exclusive layer of genetics within Syngenta’s program, offering Beck’s even more individuality in the hybrids we’re able to offer our customers.
Before bringing these products to farmers, we conduct thorough comparison testing at 110+ locations throughout our marketing area to make sure we are providing the highest-yielding products for our specific regional areas.
I explain more about our multi-brand strategy and regional product selection in this video from our Beck’s Research Series.
To top it all off, we protect each product we sell with Escalate™, our proprietary seed treatment, at no additional cost. By incorporating extensive quality control measures, Escalate allows us to provide an added yield benefit compared to untreated seed and other industry-standard treatments.
So even though we may source from the same genetic and trait pools as other seed companies, our unique hybrid combinations paired with our Escalate seed treatment, make us one of a kind. There is no other seed company in the U.S. with a lineup similar to Beck’s.
Thanks for taking time to learn more about our philosophy in offering choices to farmers. I hope this has helped bust the myth about the uniqueness of our products. Stay tuned until next week to hear from Beck's corn breeder, Dr. Keith Rufener as he dives deeper into our corn breeding program.
®XL is a registered trademark of Pioneer. XL® brand seed is distributed by Beck’s Superior Hybrids, Inc. Phoenix® is a registered trademark of a Syngenta Group Company. Phoenix® brand seed is distributed by Beck’s Superior Hybrids, Inc. Escalate™ is a trademark of Beck’s Superior Hybrids, Inc.
Author: Kevin Cavanaugh
Categories: Beck's Research, Myth Busters
Tags: Beck's Blog, Beck's Hybrids, Beck's Hybrids Research Department, Beck's Hybrids Research, corn hybrids, Beck's Research Department, corn genetics, Beck's Research Myth Busters, XL Brand seed, Phoenix Brand seed, Dr. Kevin Cavanaugh, genetics and traits, regional product testing, corn breeding program
2/23/2016 6:30 AM
Good job explaining it Kevin.
2/23/2016 5:54 PM
What hybrids have patents that Becks is the owner of. Is there a list of these patents somewhere?
2/25/2016 10:55 AM
Hi Seth, thanks for your question. Beck's Hybrids fully supports protecting intellectual property (IP). For many years, we relied on genetic contracts to protect our IP. In the past few years, we have started to protect our IP by patenting inbreds we have developed. If you google "Beck's patented inbreds" you should be able to generate a list of Beck's current patented inbreds. This will only include inbreds that have been recently developed and approved. This list does not include the inbred patents that we are currently applying for. Beck's is currently not patenting hybrids.