Published on Monday, December 23, 2013
What a busy time of year for athletic competitions. Here in central Indiana there are so many choices to keep you preoccupied with tremendous events. Some seasons are winding down (such as volleyball and the high school football tournament that just took place) while other seasons like basketball are just getting started.
But for just a minute let’s focus on how teams are assembled at the different levels of competition. High school is potentially the purest level of competition. Your team is basically assembled with the student athletes that happen to attend that given school district. Interestingly enough, both high schools from Tipton County (where I grew up) recently competed in the state football championship games. For both community high schools to have such competitive teams is extremely rare. Congratulations to both Tipton and Tri-Central for their successful seasons!
College level and high school sports share the competitive spirit and the fact that athletes are not paid, but there is a major difference in that college coaches recruit desired athletes. My favorite college team to follow is, of course, Purdue University (basketball mainly, especially the last couple of seasons). The Boilermakers men’s head basketball coach, Matt Painter, goes out and tries to identify the right players that fit his system and the team he has assembled. The best players in the country are sought after by many programs and there are only so many scholarships available to each team. Learning about the players who are being recruited, who have committed to come to Purdue, and those currently competing on the team is an extremely interesting phenomenon to follow for my Alma mater.
Boilermaker men's basketball team in Mackey Arena at Purdue University.
Another sports passion I have is to follow the NFL. I obviously watch the Indianapolis Colts very closely, but I will watch just about any NFL game that happens to be on the television (just ask my wife). Over the last three years I have been exposed to another level of experiencing the NFL. Our research team has a fantasy football league which I am a part of. So not only do I follow teams and individual players from my normal fan-dom, but I also keep track of stats and availability of players for my fantasy team. We are in the midst of the fantasy football playoffs so wish me luck over the next couple of weeks!
Finally I would like to discuss my favorite team to follow and help field. The Beck’s Hybrids Research Team. When it comes to our product lineup, I feel that it is very much like fielding a fantasy football team. We have access to any player out there. We can look at players from all different teams (genetic suppliers) and find those that fit our roster the best. Unlike college athletics, we do not have a set number of scholarships to fill. We find the best products that fit our marketing area and build the best roster. We have the ultimate ability to bring in the very best player at every position not worrying about fairness to those that compete against us.
Having competed against two other members of the product team in our fantasy football league, I know that our product lineup is in great hands. When they’re not busy selecting products, Craig Moore and Craig Hurley, our corn product development manager and product placement specialist, spend their free time crafting their fantasy football team. Considering they are both in the playoffs as well speaks to their level of dedication. In watching how they research players, it is no wonder why they are so phenomenal at selecting products for our product lineup.
Knowing all of the statistics, seeing how the products will fit into our marketing area, and most importantly conducting the eye test on products is the key to fielding our championship product lineup at Beck’s Hybrids.
Author: Doug Clouser
Categories: Beck's Research, Looking Past the Numbers
Tags: Beck's Hybrids Blog, Beck's Blog, Beck's Hybrids Twitter, beck’s hybrids, Purdue University, Beck's Hybrids, Doug Clouser, Beck's Hybrids Product Lead, Beck's Hybrids Research Department, Beck's Hybrids Research, Tipton High School, Tri-Central High School, Purdue Men's Basketball, Matt Painter, Purdue Men's Basketball Coach Matt Painter, Purdue Basketball Coach, Indianapolis Colts, Mackey Arena, Mackey Arena Purdue