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Press Release: Beck’s Installs Quality Assurance Seed Lab to Bring Customers the Best Seed Emergence

Press Release

Published on Tuesday, July 5, 2022

ATLANTA, INDIANA – Beck’s, the largest family-owned retail seed company and the third-largest seed brand in the United States, today announced the installment of a quality assurance seed lab to test warm, cold, and saturated cold germination for corn, soybeans, and wheat.

“This investment allows Beck’s to have direct access and hands-on interaction with products to understand better what farmers experience in the field,” said Sonny Beck, CEO of Beck’s. “It’s our utmost priority that farmers receive the best in seed quality, and this innovative measure supports that mission.”

Beck’s will utilize trays of soil and kimpack versus a rolled paper towel to measure seed viability. By conducting tests in soil, Beck’s will observe the uniformity of emergence leading to a greater understanding of product germination. In addition to germination testing, the seed lab will conduct trait verification and waxy testing.

“It’s important that we have the same perspective as farmers,” said Jim Herr, processing, inventory, and wholesale manager. “By placing the seeds in soil rather than a paper towel, Beck’s has a greater opportunity to observe the growth in the lab as a farmer would observe in the field.”

The quality assurance seed lab will utilize three germination tests – warm, cold, and saturated cold. The warm germination test assesses the viability of the seed in ideal growing conditions. The cold germination test evaluates the emergence of a seed lot in cold temperatures. The saturated cold germination test is a high-stress vigor test that emulates imbibitional chilling shock and low oxygen levels.

Located in Beck’s new east soybean tower in Atlanta, Ind., Beck’s quality assurance seed lab will start operating in August 2022. Visitors and guests can tour the seed lab during Becknology Days on August 25-27, 2022.

Founded in 1937, Beck's began when Lawrence Beck and his son, Francis, planted hybrid parent seed corn, developed by the Purdue University Botany Department, on six acres of land in Atlanta, Ind. Today, Beck's has seen tremendous growth, doubling in size every 6.5 years, leading to the number one selling corn and soybean seed brand in Indiana and the third-largest corn and soybean brand in the United States.

For more information about Beck’s products, services, and dealer network, please visit or call 800.937.2325.


About Beck's

Beck's- Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's, visit Follow Beck's on Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

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Hannah McGee

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